Jacqueline and Shanshan have written the best paper in HCITOCH 2015

Jacquline in conversation with two pupils from a visiting school. Photo: Thor Nielsen

A paper written by Jacqueline and Shanshan has won the prize for the best paper in the Sixth International Workshop on Human-Computer Interaction, Tourism and Cultural Heritage (HCITOCH 2015) that was held in Ravenna, Italy, during this week (September 22-24, 2015). The paper documents the results from a study of museum and cultural site visitors in Trondheim, Norway, and how they regard ICT as a tool to enhance their experience. The study shows that traditional information discovery methods such as stories about the cultural site and itineraries are more favorable to the visitors than more “high-tech” solutions such as augmented reality and games. The results will have important implications for how museums and other cultural sites design ICT-based tools for their visitors.

The paper is based on data from a number of interviews and a survey where more than 160 museum visitors from Trondheim, Norway, participated. The paper is one of the results of the European project TAG CLOUD where our group participates.

More information about the paper:

Floch, J., & Jiang, S. (2015). Digital cultural experiences : A step towards understanding the public needs Building upon the State of the Art. In Sixth International Workshop on Human-Computer Interaction, Tourism and Cultural Heritage ( HCITOCH 2015 ), Ravenna, Italy.

Despite a rich and diverse European cultural heritage, the public engagement in cultural heritage remains low. As a means to attempt to attract and retain visitors, cultural heritage institutions have introduced a range of digital technologies from relatively cheap interactive websites to expensive on-site 3D virtual environments that are applied to provide different kinds of experiences, such as hedonic experiences or learning experiences. However the increase in the visitor base is limited. Several research studies have focused on developing and assessing ICT solutions based on novel technologies. Differently we seek to understand what kind of digital experiences the public expect. We make a technology assumption though, that of bringing experiences on mobile devices, and we investigate a set of digital features for discovery in a mobile context. Our study combines qualitative and quantitative research. It was conducted in Trondheim, Norway. Over 160 persons answered to a questionnaire and we organized group interviews both ahead of and following the survey in order to design the questionnaire and interpret the results. We find out that an overwhelming majority of participants favour traditional discovery approaches, such as storytelling and itineraries, rather than more high-tech approaches.

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